Professional Jewelry

Waterford Location

3rd Generation Owner/Operator

Joe grew up in the jewelry business and learned at a very young age the basics of what it means to have a store that is family owned and operated; treat customers as you would guests in your home, carry quality products, service what you sell, and give back to the community. After graduating from Northwood University with a BA in Business and Entrepreneurship, Joe and cousin Andy opened and managed the very successful Waterfall Jewelers II in 2010 in White Lake. He now has returned to the Waterford store after the retirement of Tom and Chris. Joe excels in all facets of the jewelry business including diamond and bridal sales, watches, custom designing, and repair consultations.

“I must admit I have a passion for watches and helping diamond customers, but I really love interacting with people so you may find me helping out at the Pandora counter or changing batteries. Wherever our customers need help I’m there.”

Graduate Gemologist GIA
AGS Certified Gemologist/Guild President Mi Chapter 2015-present
Appraiser for jewelry insurance and estates/Jewelers Mutual Insurance, Replacement Jeweler

Mark, one of the third generation owner/operators of Waterfall Jewelers, has been a welcoming face for customers for almost 30 years. His impressive credentials in the jewelry industry only add to the many services he provides to our community which he has called home his entire life. He serves as a youth counselor at his church, a Waterford Civil Service Commissioner for the Police and Fire Departments, was named 2005 Rotarian of the Year and was recognized by Rotary International as a Paul Harris Fellow. He is also an advisor for the Oakland County Sheriffs Office, Forfeiture Division, to name a few.

“I have worked in our family jewelry business most of my adult life but even after many years I still find that each day presents fresh opportunities to learn new things and interact with new people. One of the aspects I love most are the stories shared with me while I’m appraising a client’s jewelry or helping them redesign a family heirloom piece, handed down to them over generations, into something they can wear and cherish daily. These stories never fail to show me again and again just how important jewelry is to a family’s history, and how it has lasting significance that nothing else can compare with.”

General Manager

John joined our family bringing over twenty years of industry knowledge and insight to share. He supports our mission to build valuable relationships and deliver the unsurpassed Waterfall Experience.

Recognized for exceptional service, John will ensure your experience is beyond all expectations. Clients working with John not only leave with a beautiful piece to cherish, they also gain the best understanding of the quality and value of their stones, metals, or timepiece. His list of certifications include GIA Diamond, Pearl, and Colored Stone grading; including advanced grading in Ruby, Sapphire, Emerald, and gem identification. John enjoys sharing his extensive knowledge of fine timepieces.

In his spare time, John supports all Michigan sport teams and enjoys golf, racquetball, spending time with his family, and supporting his three daughters in their competitive dance programs.

Sales Manager
Bridal and Fine Jewelry Consultant

Deanna has been a part of the Waterfall Jewelers sales team for over 23 years.
With her friendly personality and attention to current trends she is an often requested consultant with couples looking for engagement rings. Because of her passion for quality diamond jewelry she is in charge of major bridal brands such as Hearts on Fire, Sylvie, Tacori, and Simon G.

“Throughout the years I have taken many professional courses and these along with the knowledge I have learned from the Brown family about people and jewelry I feel that I can be a great service to our customers as a trusted advisor, consultant, and designer. I absolutely love what I do and I am very blessed by all the relationships that I have made with both my customers and co-workers!”


White Lake Location

Andy Brown
3rd Generation Owner/Operator

Andy learned at a young age what it meant to be a part of a family business, having a strong work ethic and the importance of lasting relationships with clients. After graduating from Our Lady of the Lakes, he went on to be a Spartan at Michigan State University and graduated in 2009. Andy and his cousin, Joe Strong, opened Waterfall Jewelers II in White Lake in 2010. Since opening, Andy has been overseeing the day-to-day operations. He has widespread knowledge in all areas of the store including diamonds, bridal, watches, repair consultations and custom design. He understands the value of selling quality products, servicing what what is sold, customer relationships and community involvement, all part of the Waterfall Jewelers experience.

“Jewelry, unlike many other things, is an emotional purchase. Jewelry is used to commemorate birthdays, anniversaries, engagements, weddings and so many special moments in people’s lives. It’s very special for me and for Waterfall, to be a part of some of the most significant times in our clients’ lives.”


Pandora Manager

Melinda has been part of the Waterfall Jewelers II team since day one. With over 11 years of jewelry knowledge, her experience includes inventory management, sales and design. She loves the detail and craftsmanship that goes into every piece of jewelry, and also holds great appreciation for diamonds and gemstones. Melinda manages our entire Pandora collection and other fashion brands throughout the store. She’s a courteous, professional, and knowledgeable jewelry consultant. Melinda is a valuable part of our Waterfall family.

Melinda is a proud mother of 6 children and has been married for over 18 years.

“I love the atmosphere and growth that I have been afforded by being a part of the Waterfall family for the last 11 years. I enjoy helping customers coming into our store with all of their jewelry needs and wants!”

GIA applied Jewelry Professional
LGRG Management Professional

Matt has been in the jewelry industry for 29 years, he has a B.S. in criminal justice from Wayne State University. He began his career at Tiffany’s & Co. as internal security, inventory control, as well as jewelry repair specialist. He transitioned to Tapper’s as head of security, then on to assistant sales manager. Matt joined our Waterfall II team in 2014 as our service manager, he specializes in jewelry repair and watch refurbishing. Matt is a GIA applied jewelry professional AJP as well as a LGRG Luxury Group Management Professional. Matt is the proud father of Brendan, whom he coaches in flag football and loves to watch hockey with at USA hockey arena.

GIA Diamond Graduate
Certified Pearl Specialist

Glenn has 45 years of experience in the jewelry industry. He is a GIA Diamond Graduate as well as being a Certified Pearl Specialist. He also has extensive knowledge covering all aspects of the jewelry industry. Glenn has been a staple at Waterfall Jewelers II since 2016 and he loves to educate his clients, helping to guide them in making the best decision possible.

Glenn views jewelry “as wearable art, just like a painting you have to love it once you put in on.”

Graduate Gemologist, GIA
Fine Jewelry Consultant & Appraiser

Shaunna is a Graduate Gemologist and has been in the jewelry industry for over 20 years. She earned her gemology degree in New York City and continued to work in the “Diamond District” for nearly 10 years specializing in estate jewelry. After moving to Michigan and joining Waterfall over 3 years ago, she continued to gain valuable knowledge working as an estate jewelry buyer, diamond buyer, sales consultant and appraiser.

“I am proud to be a part of the Waterfall family and continue to learn more about bridal, diamonds and fashion jewelry on a daily basis. My true passion is working with people”.