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Personal Shopping

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100% GUARANTEE

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100% GUARANTEE

If you're not happy with the jewelry you've selected or received as a gift, you may return it with no questions asked. Merchandise in original condition may be returned or exchanged within 30 days of purchase with original receipt unless otherwise marked. Any merchandise special ordered, custom made or altered at the customer's request is not returnable. We will also replace or repair any purchase found to be defective at no cost to you. This guarantee does not include normal wear and tear.

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Lifetime Diamond Upgrade

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Lifetime Diamond Upgrade

As your love grows over time, your diamond can too! When you're ready to upgrade, we'll allow you the full original purchase price of your diamond toward the purchase of another diamond of greater value.

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APPRAISAL SERVICE

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APPRAISAL SERVICE

It is important to insure your jewelry against loss, but its value can fluctuate over time as the value of diamonds, gems and precious metals change. Waterfall Jewelers will provide a free appraisal evaluation with every qualifying purchase as well as a free update of that appraisal every five years so you can keep your policy up to date. Our GIA and AGS certified insurance appraisers can also evaluate other jewelry not purchased at Waterfall Jewelers for a varying fee.

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40 YEARS IN BUSINESS

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40 YEARS IN BUSINESS

The owners and staff of Waterfall Jewelers are especially proud to have been in business since 1979 and to be considered one of Oakland County™ most respected jewelry stores. For over three generations, we have made every effort to bring you the most outstanding selection of diamonds and fine jewelry at competitive prices and the very best in service now in two locations, Waterford and White Lake.

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Our Services

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Our Services

Services offered at Waterfall Jewelers include on-site jewelry repair and diamond setting by master jewelers, watch repair, engraving, pearl restringing, personal shopping services, custom design and insurance and estate appraisals by AGS Certified Gemologist Appraisers.

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Building Your Own Engagement Ring

The modern age offers couples more opportunities to build their own engagement ring than any other time in history. Learn about how to make your perfect ring at Waterfall Jewelers.

Building Your Own Engagement Ring

One of the great joys of the contemporary period is that couples get to build their own engagement ring. There are options to have preset engagement rings, but more often than not, a fine jeweler will offer couples both designer settings and the diamonds to fit into them. Here at Waterfall Jewelers, we showcase the designers whose work women love to wear, and we’ve got the most popular diamonds shapes of 2020 glittering in our showcases.

The Setting

While the diamond and setting are equal parts of a full engagement ring, the diamond represents the beauty of nature and the setting is the element that represents the beauty of human ingenuity and artistry. There are four major setting styles: Solitaire, halo, three stone, and side stone. They all represent different ways of showing off a diamond, but there are gradations in how these styles fit around a center stone.

For an example, consider two different designers of halo rings. The Tacori RoyalT collection revels in its glittering opulence, the center stone surrounded by interlocking baguettes, princess-cut side stones, and bunting sculpted from milgrain beading and platinum. The Sylvie Halo collection opts for a demurer look, the center stone ensconced in a dainty frame of side diamonds and a smooth, slender band of 18k white gold. The effect is minimalistic, contrasting with the maximalism of RoyalT rings.

But once you’ve considered what color you’d like your gold ring (or platinum) to be, as well as the style of setting and the details, it’s important to ask how your chosen setting pairs with the diamond of your dreams. For instance, if your heart is set on a princess-cut diamond, it’s not prudent to set it in a ring without prongs or bezels designed to specifically protect the delicate points of a princess cut!

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The Diamond

The diamond is the glittering heart of an engagement ring. Here at Waterfall Jewelers, we showcase literally thousands of GIA-certified diamonds, giving us an unparalleled opportunity to pair you with the stone of your dreams. The most popular shapes are well-represented, including round, princess, marquise, and cushion cuts; as well as the rarer shapes, such as the vintage Asscher and the charming heart cut.

It’s important to know the distinction between the three major categories of diamond. The round-cut diamond engagement ring is the gold standard for diamond rings, its 57 facets giving it the finest fire and scintillation of all diamonds. Fancy cuts (such as pear and oval cuts) give up a little scintillation in favor of a unique shape that helps women to better express their personal style. And last, the vintage step cuts sacrifice sparkle in favor of a striking “hall of mirrors” effect of black and white.

Our diamond finder allows our customers to specify which of the 4 C’s are most important to them, as well as a price point that fits in their budget.

If you’d like to find out more about the diamonds and engagement ring settings we showcase at Waterfall Jewelers, don’t hesitate to call our showrooms or make us your local jeweler today! Call our Waterford, Michigan showroom at 248-623-9422; or our White Lake, Michigan showroom at 248-698-1200!

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